Wednesday, June 1, 2011

How will we shop in the future?!?


I for one, am in love in shopping, but High Street, shopping malls, noisy and crowded shopping centres are not for me. As was written by one of bloggers «It takes a resilient spirit to keep faith with humanity after a walk down Oxford street». 

Do you like to shopping in this way?









Furthermore I have never shopped online. Because I think it’s not safe enough, as sometimes you have to provide all your account information to make an order and almost always, after delivery you find out that the quality of the product is absolutely not the same as it is described/given on a web site, moreover, sizes vary dramatically, and you have to return products, and wait for another wrong ones... I can not understand why people like to shop online?! But to my friend's opinion it's not like this, well, she used to shop on the High street before, though now she began to shop online. When I asked her how could she prefer online shopping she explained that firstly she couldn't take the risk of purchasing something online but after all, keeping to look through online shop sites internet allured her finally and she ordered shoes, she said she didn't expected the product of such a good quality,  and mainly it is the quality she is still online buyer. For her it turned out to be  more comfortable and easier to search the products online with a cup of coffee in front of a notebook at any time of the day. 






But as for me, I love small street shops , boutiques and vintage shops. It’s really relaxing walking through small, old streets observing and looking for interesting shopwindows. Visiting them is a great pleasure, where you can touch and feel a textile, fabric, look at the garment itself and staff there is always so nice and friendly and I feel myself very comfortable.  (Oh my god I’m talking about these sentimental things like I’m too, too old one, well sometimes I think I’m getting too older....:) But, this is what I really like and am keen on. 


Cool vintage store in Brick Lane, London




And, what about others? What do they like and how do they shop? 
What do they prefer and why? 
Well, in brief about my research regarding how will we shop in the future. 
Shopping - a term, and an action you can’t do without, nevertheless you like it or not. But nowadays you have many choices of doing it in the way you like and prefer mostly. You can do it either on the High Street or online. 
Searching through web sites, magazines and asking my friends and their friends also, I gathered rather interesting information about how people are getting on to shopping. Now I see why people mostly prefer to do online shopping instead of street shopping. The life today is so busy that they have no time to go to shops, they don’t want to waste their precious time for it, and prefer to make just one phone call or to order something via internet, it is easier for them. Therefore due to such an increased pace of life, online shopping sites are going to be most and most popular among population, especially when purchasing food products and household appliances. And it goes without saying that number of online shop sites will increase rapidly, at the same time they will improve their service line as well. 


At the same time some high street brands started to use new technology in fitting - customers do not spend time to go to the fitting room and try different sizes and colour of garment. They can do it easily use virtual dressing room :)








Kinect Fitting Room for Topshop







Augmented Reality Online Shopping

Virtual Fashion Worlds - revolutionizing shopping | Tomorrow Today







But, still, I have to emphasize that such big tourist centres like London, will be always overcrowded with people hurrying to buy something on the High Street. Besides this, English people are known for their dressing style as well.They love variety in dressing and individuality. And, during my research I found out that they love High street shopping very much. And they are ready to do shopping even every single day! 



Thus, maybe in future online shopping will overtake the demand of street shopping, but it still really depends on subcultures. 



Sunday, May 15, 2011

Most Designers are influenced by Sub Cultures in some way...

HIPPIE
The etymology of the term 'hippie' is from hipster, hippie was a youth movement started in United States, California, during mid 1960’s. Hippies clothes inspired by art with an optical illusionist nature served as inspiration for fabrics with enormous squares, zigzags patterns, massive circles within smaller circles of black and white patterns, tie and dye technique was a popular style in hippie clothes...
Anna Sui - still giving the industry the happy-go-lucky hippie spirit.
Roberto Cavalli’s Spring/Summer 2011 collection has a 1970’ feel. The long, stick straight hair with center partition.Collection included some very innovative hemlines and fringe complimenting the hippie style.

PUNK

Punk subculture over the years has incorporated many other subcultures and styles (Many of the common elements of punk have already had plenty of exposure over recent seasons as a part of other trends: leather, military / combat, bondage / fetish, ripped stockings, and tattoos) Nowadays Punk fashion is a real trend that continue to influence the fashion aesthetic of 2011.
Christophe Decarnin (for Balmain) was inspired by Punk Rock - sexy biker jackets, safety pinned to the hilt; tight, bleached jeans or shredded cut-offs; and holey T-shirts...


Jean Paul Gaultier's Spring 2011 styles mix collection - inspired frοm English Punk-Rock аnd thе French саn-саn and at the same time we can see some elements of Goth subculture in this collection...

GOTH
Goth fashion is stereotyped as a dark, eroticized fashion and style of dress. Typical gothic fashion includes dyed black hair, dark eyeliner, black fingernails. Goths may or may not have piercings and there style of dress and make up depends on - are they Classic Goths, Cybergoth Scenesters, Victorian-Era ...
Young designers like Rick Owens, Boris Bidjan Saberi and Gareth Pugh
love the Gothic inspiration- experimentation with unusual shapes and silhouettes.

Gareth Pugh Autumn/Winter 2009 by Ruth Hogben








Gareth Pugh Spring/Summer 2011